Bespoke Marketing Services
Does your marketing sell your difference?
In your own business you will have recognised that every customer is different and that one offering does not always fit all; each customer is unique and requires a different solution. When that solution has been put in place it is so easy for customers to then take it for granted and to think that any other supplier could do the same. They need to be reminded that this is not so.
They need to be reminded what is special about YOU and why they came on board in the first place. This is a message that is not always best communicated by a generic mailing or e-shot.
Communicating the value of your being different in a business pitch is extremely difficult. It is not done with someone else’s literature. It is done with material created specifically for you and specifically to communicate your message.
Of course you could use a third party agency, but will they:
- Subsidise costs as part of your membership?
- Add industry insight and knowledge of what works, providing expertise and advice along the way?
- Source all images, dealing with suppliers on your behalf and ensuring images are suitable for purpose?
- Offer no quibble multiple proofs until you have what you are looking for, no additional charge?
- Needless to say, with Office Club’s tailor-made services, it is all part of the service.
Some dealers use the Office Club studio as an extension to their own business – A marketing department ready to turn their hand to anything from flyers and business card designs to regular mailers and annual catalogues; or if dealing with online marketing Office Club create and manage regular campaigns throughout a month, providing the additional tools for follow-up analysis and social media sharing.
Paying a monthly retainer is considerably cheaper than using agencies or employing additional staff; after all, we are all a part of the family.