The Cool Earth
approach is so effective
because they put
people, not trees first.
By partnering with rainforest communities to improve quality of
life, this enables them to protect their surrounding forests from
threats such as commercial logging, commercial agriculture and
extractive industries. Since 2007, Cool Earth has worked in all three
rainforest biomes – the Congo Basin, Amazonia and Oceania.
Their partnerships are located on the frontline of deforestation,
in countries where the threat to the forest is greatest. Cool Earth
grows by word of mouth, with neighbouring villages and new
communities asking to work with them too. This is integral as the
partnerships are driven by the communities they work with as they
help put local people back in control.
The mill where it is produced also has a story to tell
Cool Earth Paper is produced in the EU from forests specifically
grown for this purpose using low carbon biomass power. The
mill where the paper is produced has been listed as the forest
and paper industry leader in the Dow Jones European and World
Sustainability Indices (DJSI) for 2018-2019 for the sixth time.
The Kymi pulp mill produces biomass based electricity,
biochemicals, soap and crude tall oil as a production
residue. The mill generates more energy than it uses.
The surplus electricity is sold to the national grid. The UPM Kymi
mill used is located along the River Kymi in Kouvola, in South East
Finland. The integrated Kymi mill includes a pulp mill and a fine