Archive | Office Club

Office Club Launch Direct Mail Campaign Support

20/03/2015Leave a reply

Dealer group Office Club has launched a new mailer campaign providing dealers with a raft of new niche marketing tools for targeting prospects and new business from existing customers.

Announcing the initiative Merchandising Manager Allison Fishlock explained: “Over the past 18-24 months there has been a heavy shift towards online marketing; an important development that we have fully supported dealers with through our online offerings, be it preparing e-shots, websites or full blown trading stores…but we have also identified that there has been a trend to overlook traditional methods that should form part of a multi-channel approach to deliver the optimum results.

Club Direct addresses this gap by giving Members a range of specific product sector mailers that they can choose to have A4 or A5 with a choice of codes, pricing and a full colour overprint to give a true sense of being their own. The mailers cover everything from archive storage and copier paper through kitchen, catering and cleaning, to machines, conference and presentation – Something for everyone.

“Thousands of emails are being deleted daily without being opened, and that is just the ones that make it through the spam filters – If a dealer is solely sending out emails then they are missing out on business. Club Direct marks the end of instant deletions as hard copy fights back…Using direct mail as part of a multi-channel approach, Office Club members are already seeing the results with reports of orders from dormant accounts, appointments made from previously unresponsive prospects and new product orders from existing customers.”

Club Direct mailers are available for dealers to order from the Members area of the Office Club website with all product information and pricing to assist with usage.

Dealers Demonstrate Sales Growth in Writing Instruments

12/02/2015Leave a reply

On the back of recent news that Members had seen a 12% sales increase with Pilot Pens UK, Dealer Group Office Club has reported overall sales growth of 11% across the nine pen manufacturers it has built a relationship with for the benefit of Members.

Merchandising Manager for Office Club, Allison Fishlock, announced: “At Office Club we like to support our dealers with offers and promotions on a wide range of products, including new categories and technologies, but we never under-estimate the importance of core items; demonstrated by the fantastic result we saw from our pen suppliers that worked with us on promotions, marketing and competitive pricing – Enhanced by our strong BPGI relationship with key pen manufacturers ensuring our members are getting globally competitive cost prices.”

Karen Mather, National Account Manager added: “At Pentel we are delighted with the way our relationship with Office Club has blossomed during 2014, with direct sales growing by over 11.5% and overall sales by almost 10%. We firmly believe that this success is the result of a good working relationship, founded on excellent communication, and working together on promotional programmes in both the B2B and the B2C market to help Office Club dealers engage with our products.

It is a similar story with Newell Rubbermaid with Nichola Harris from the Consumer Division adding: “During 2014 Office Club and Newell Rubbermaid worked closely together on a number of marketing campaigns that saw a broad range of promotions within the retail market.   Good product communication and great promotions ensured that members were confident in selling the brands – The results of this are there for all to see with an growth of 21% for Office Club members in everyday writing”

Of the nine approved pen suppliers that Office Club have an agreement with, seven saw significant growth in 2014, including Stabilo. As UK Field Manager John Oakes explains: “Stabilo and Office Club have enjoyed a long established relationship, but 2014 proved to be particularly successful with direct sales up by over 30% – The result of a good working relationship and dealer engagement with products, in particular our colourful permanent in-store display options, merchandising materials and our promotions, including the unique Brand Builders promotions that have seen Office Club members engaging with our brand. “

Office Club & Pilot Pens Enjoy 2014 Sales Growth

26/01/2015Leave a reply

Dealer Group Office Club and pen manufacturer Pilot Pens have once again jointly demonstrated the power of the brand with a third successive year of sales growth.

Merchandising Manager for Office Club, Allison Fishlock, announced: “We continue to work closely with all of our suppliers to ensure our Members get the best possible support for their business and in return they offer loyalty and support to our Suppliers. Pilot Pens are a leading example of how this relationship works with sales from Office Club dealers increasing by nearly 12% in 2014 compared to what was deemed a very successful 2013. (more…)

Office Club and Maped Helix Announce Sales Increase

02/10/2014Leave a reply

Dealer Group Office Club has announced an 11% year on year sales increases on the popular Helix and Maped brands.

Jay Guest, National Account & Field Sales Manager for Helix Trading Ltd, confirmed: “We are delighted with how our relationship with Office Club is blossoming – Members are fully engaging with our product mix and through the marketing and administrative support given by Office Club sales continue to grow year on year, with Back To School once again proving a big hit with the dealers.” (more…)

Office Club Appointment Focuses on B2B activity

12/09/2014Leave a reply

Dealer Group Office Club has appointed Mark Allan into a Commercial Development role to offer Members further support on all their B2B activity, especially online.

Business Development Manager Keith Lacey announced: “We are delighted to be able to offer Dealers further specialist support when it comes to their B2B trading. Mark Allan has exceptional knowledge of internet trends and online trading and will be able to give Members full support and advice on good practice, whether dabbling online for the first time or looking to expand an already successful trading business.” (more…)

Accent Stationers Back To School Success

14/08/2014Leave a reply

Accent Stationers in Harwich, Essex, are enjoying a successful Back To School period following a recent mailing of a Back To School targeted mailer produced by dealer group Office Club.

Company Director, Roger Miles, explained: “We made the decision this year to go all out with a large push to increase our share of the Back To School market this summer. We ordered our personalized copies of the bright and eye-catching mailer from Office Club and organized a local drop with the Royal Mail. Within a week of the mailing we started to notice the difference with our retail sales increasing 17% up on the same week the previous year with our customer count up 9% – A promising start and we still have plenty of selling time before the kids are actually heading back to school.” (more…)

New Stationery Store Proving a Hit!

27/01/2014Leave a reply

At a time when retail closures seem to be a regular news item, a year ago Richard Dorman of Biz+ refused to be deterred and took the brave step of opening a new stationery superstore at an out of town retail park in Gloucester. The outcome has been a resounding success with a 50% sales growth since October.

Richard Dorman, who has been working with dealer group Office Club and it’s Approved Suppliers, commented: “We wanted to create an easily accessible superstore environment that provides great value stationery for the home and office. It was tough at the beginning, being on a retail park out of town we needed to raise awareness of our existence – We have now cleared that hurdle with customers discovering where we are and by keeping an eye on the marketplace sales are still increasing steadily from month to month. There is no doubt we are getting better at what we do, and we are always looking to expand our product range.”

Merchandising Manager for Office Club, Allison Fishlock, commented: “The remarkable sales growth for Biz+ in recent months is encouraging for everyone and is a fantastic example of what can be achieved with hard work and good practice when it comes to marketing, point of sale and product placement – There is no doubt that the success of Biz+ is going to continue, and that is a trend we are delighted to start seeing with more and more of our Members”

2014 Conference announced

07/01/2014Leave a reply

Office Club has announced that it’s 2014 Annual Conference will take place at the £26 million refurbished The Belfry Hotel, Birmingham, on the weekend of 6-8th June.

Merchandising Manager, Allison Fishlock announced: “We are delighted to be returning to The Belfy in Birmingham for our 22nd Annual Conference. The venue has gone through a £26 million refurbishment since our last visit, making it the ideal venue to host our showpiece business, networking and leisure event for all Office Club stakeholders. Over the course of the weekend our Members and Suppliers will have the chance to network in a relaxed social or sporting environment, as well as countless opportunities to ‘talk shop’ in more business-like surroundings at the popular exhibition; or one of the many retail and commercial specific seminars.”

Back To School Mailer Success

10/09/2013Comments Off on Back To School Mailer Success

Dealer Group Office Club has been receiving positive feedback following the launch of its Back To School mailer launched to help dealers grow sales during the summer.

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Social Connections Success

25/06/2013Leave a reply

Dealer Group Office Club has been delighted with the response to last weeks Social Connections networking event at Stationers’ Hall in London.

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